I work with brands such as Buxton Brewery, and creative teams to solve real business problems through brand identity, packaging design, and intelligent use of generative AI. With over 10 years of experience across brand, digital and packaging, I bring both creative depth and commercial understanding to every project.
 

My focus goes beyond how things look. I’m interested in strategy, understanding why a design works, how it performs in the real world, and how creative decisions connect to commercial outcomes.