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Football badges
As a kid, I was always in my favourite Sheffield Wednesday shirt (1994 Home kit). My dream would be to design a badge for a local team combining my 2 passions in life.
Manchester United are the iconic brand of football globally. I don't think this badge needs updating from a fan point of veiw, however the fine detail, especially in the 'Red Devil' for me needed looking at. I chose to make this super sharp with no curved edges to set the tone. I've been supppppper clever and added the 'Clipper' trading boat to the top of the trident. I still prefer the original. This badge would represent a new era of the club which is inline with the optimism and mission following the new stadium.
Buxton FC are a local team in the heart of the Peak District. The main thing that stood out to me was the amount of detail in the illustration. With this in mind I allowed the badge to own this deep blue colour and increased the scale of the stag within the badge. I've simplified the detail of the stag and made the silhouette feel more distinctly a 'Red Deer stag' which are common to find in the surrounding areas of Buxton and the Peak District. Finally I used a soft sunset orange to allow the badge to standout when applied to the home kit. Up the 'Bucks'!
While watching the FIFA Club World Cup, I realised Urawa’s badge lacked clear heritage and was overly detailed. I simplified the building silhouette to capture the Hōshōkaku essence and sharpened the diamond to reference Mitsubishi’s legacy, whilst adding my own Japanese‑inspired typeface to link it to the Urawa identity.
Celtic's badge didn't need much doing to it apart from cleaning it up. The four leaf clover has been simplified and created using geometric shapes. I added in the 'Celtic Hoops' (Green and white horizontal stripes) which are iconic with Celtic home kit.
I have always loved Roma's kit based on the alternative colours used. However, for years after only viewing it on a small scale, I thought the badge was a rhino. As a result I made the wolf more 'wolflike' and the infants larger so it is more clear to view on a small scale. I added the roman numerals in for a classic nod to their heritage.
This badge holds a special place for me as it represents my team, Sheffield Wednesday (WAWAW). The iconic owl badge design in the 1970s was a near perfect emblem that resonated deeply with fans. However, in 2016, the club chose to revert to their 1956 badge, a design that feels out of step backwards when seeing how other teams have successfully rebranded. In my reinterpretation, I’ve sought to modernise the beloved 1970s owl, preserving its essence while infusing it with contemporary design elements. I’ve also incorporated the Yorkshire rose, giving the badge a unique symbolism that reflects both the club and its heritage.
I think this current Ajax badge is one of my leist favourite football badges, feels too artsy. I felt that the current badge, while iconic, doesn’t clearly reflect the heroic legacy of Ajax the Great. To address this, I’ve reimagined the logo by drawing inspiration from ancient Greek jar illustrations, aiming to give the figure a bolder and more authentic presence. I’ve integrated the familiar Amsterdam crest from the previous badge to maintain a strong connection for fans and honour the club’s roots.
FC Porto have a badge that has a lot of small detail, combined with an illustrative style that can be argued looks dated. The crux was prioritising what seemed important and removing the noise. I made the decision that adding 'Porto' would help with brand recognition.
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