Ogi Broadband
Campaign Lead
Ogi, Wales’ largest broadband provider, tasked us with creating a distinct campaign for their business package, aimed at SMEs. I led the visual direction, working closely with copywriters, client services, and the client directly.
The goal was to develop a concept that broke from Ogi’s usual branding and worked across direct marketing, OOH, and digital. With budget constraints in mind, we used generative AI to create all visual assets, a practical and creative use of emerging tech.
Digital OOH 6 sheet - Cardiff Castle 2025
In the early stages of development, we explored a visual direction rooted in illustration, focusing on expressive, hand-crafted styles. As the project evolved — and in response to time and budget considerations. We transitioned to a generative AI approach, allowing us to maintain strong visual impact and allowing the copy to take centre stage.
All imagery for the campaign needed to be created using generative AI.
Finalised assets delivered to OGI.