One Love
Branding & Event Creative
I developed the brand identity for One Love, establishing a bold illustrative style that became the foundation of their visual direction. This included designing multiple event posters, where the vibrant graphics, playful typography, and energetic colour palette were used to capture the brand’s character. The designs were adapted across both print and digital assets, from large-format posters and flyers to social media graphics, digital flyers, and promotional banners, ensuring a consistent and recognisable look for the full event campaign.
All designs have a consistent theme which is includes the characters, vibrant colours and the smily face stickers. All part of the brand identity that shows strength with consistency.
These characters are known as the 'Luvs'. They are simple characters that explore the world of the One Love event. You can find them misbehaving, dancing, and partying. Each design will have a 'Luv' DJ for you to spot.