Ryan Taylor

About: Ryan Taylor a pro-rider, content creator, and entrepreneur. With millions of online followers, signature bike designs (Collective Bikes), and a fearless riding style, he represented a new breed of BMX athlete, one who excels on the ramp and who knows how to engage with his audience.

Goal: To transform Ryan Taylor’s raw, energetic presence into a refined, cohesive brand that could thrive both online and offline. This meant developing a strong consistent identity, designing a merchandise collection that truly reflected his personality and audience, and creating a streamlined, professional website to anchor it all.

Success: Increased brand consistency across all platforms and delivered higher merchandise sales than the year before.