HSBC
Project Creative Lead
In 2024 we developed a suite of KVs and branded assets for HSBC’s Digitise at Scale - one of their 4 pillars putting innovative technology at the forefront of the bank’s strategic approach, with the aim of developing and deploying some of the industry’s most advanced technologies making banking easier and more secure for customers.
In 2024 we fully developed a Tiered image approach to represent DaS (T1-T6) from the very top T1 level representing connectivity and digital across the globe down through human use of tech to a T6 macro images of computer chips etc. As part of this we developed a Digitise grid (with a hexagonal lens) and HSBC Digitise hex that sits over images.
The key visual was developed from the idea of HSBC moving through a digital landscape. The landscape represented with the grid and the HSBC hex represented with pixel-like nodes creating a direction forward.
